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Go Greener: Power Your Profits with Wind Energy

Wind energy bolsters business

By: | October 8, 2015 7:45 am

Reducing emissions. Building efficient facilities. Being good to the environment in a cost-efficient way is an integral part of the business operations in today’s economy. Companies want to do the right thing. Customers expect them to. As more organizations seek extra ways to be sustainable and profitable, renewable energy is a perfect fit.

Powering profits with wind energy
Xcel Energy’s Windsource® program is a simple, inexpensive way to put green power to work for your business — and take credit for it.

Since 2005, Windsource participation has more than doubled, making it the third largest program of its kind in the country. Thousands of businesses choose to pay a little extra for wind energy. Why? Some want to obtain LEED® certification points. Others do it to connect with their environmentally-conscious customers. Yet others just do it because it aligns with their values. Read how environmental commitment is helping the Minneapolis-based business, Peace Coffee, in this case study.

Windsource is sold in blocks of 100 kilowatt-hours, for a small fee per block. Choose how much to use, and how to use it. You can power daily operations, one-time events, or provide emissions-free charging for your electric vehicles. Because it’s certified through the Green-e Energy Program and the RECs are retired, it’s considered a green power program. So as a Windsource subscriber, you’ll get to take well-deserved credit for participation. (What’s an REC? Keep reading.)

Factors to consider when evaluating renewable energy options

  • How green do you want to be? Green power is a subset of renewable energy, representing only those renewable energy resources and technologies that provide the highest environmental benefit, according to the Environmental Protection Agency. Customers often buy green power for avoided environmental impacts and its greenhouse-gas reduction benefits.
  • Who gets the credit? Green power or not, renewable energy helps us power a brighter energy future. But if you want recognition for consuming it, read up on renewable energy credits (RECs). They’re like currency.
    • RECs were developed by statute or voluntary trading programs to promote market-based, cost-effective development of renewable energy. One REC is created for every megawatt hour of renewable electricity generated (1 REC = 1 MWh or 1,000 kWh).
    • They can be disaggregated or separated from the underlying renewable energy and sold separately to utilities and other consumers.
    • REC ownership differs for each renewable option. For some programs, customers keep the RECs, while for others they are transferred to the utility to apply towards renewable energy requirements, or retired on behalf of the customer.
    • Generally, only parties that own or retire RECs can claim to use the renewable energy.

Put wind to work in your business
There are many ways to add renewable energy to your mix. If getting credit for the avoided environmental impacts is important to you, check the REC ownership and look for green power alternatives. Or simply sign up for Windsource. Then tell your colleagues and customers: It’s easy to be green.

Learn more about the program and sign up on our Windsource for Business web page.


A communications “Jackie-of-all-trades,” wanna be outdoor diva, and proud Windsource® participant. Enjoys educating customers about money-saving actions, and spreading the word about renewable energy options.

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